@ ██   ██ ███████    ██     ██  ██████  ██████  ██   ██ ███████ @
@  ██ ██  ██         ██     ██ ██    ██ ██   ██ ██  ██  ██      @
@   ███   █████      ██  █  ██ ██    ██ ██████  █████   ███████ @
@  ██ ██  ██         ██ ███ ██ ██    ██ ██   ██ ██  ██       ██ @
@ ██   ██ ██      ██  ███ ███   ██████  ██   ██ ██   ██ ███████ @

@ +-+-+-+-+-+-+-+-+ @
@ |x|f|.|w|o|r|k|s| @
@ +-+-+-+-+-+-+-+-+ @

@ +-+-+-+-+-+-+-+-+ @
@ |x|f|.|w|o|r|k|s| @
@ +-+-+-+-+-+-+-+-+ @

@ +-+ @
@ |x| @
@ +-+ @
@ |f| @
@ +-+ @
@ |.| @
@ +-+ @
@ |w| @
@ +-+ @
@ |o| @
@ +-+ @
@ |r| @
@ +-+ @
@ |k| @
@ +-+ @
@ |s| @
@ +-+ @



    Starting /etc/rc.local Compatibility...
    Started ACPI event daemon.
    Starting LSB: automatic crash report generation...
    Starting LSB: Record successful boot for GRUB...
    Starting LSB: MD monitoring daemon...
    Loading Infinite Persona Carousel... [Warning: Millennial Persona “Elliot” missing buzzword count]
    Starting FUSE filesystem for LXC.
    Starting System Logging Service...
    Initializing Human-Centered Hyperbole Renderer... [Saturation at "Game-Changing"]
    Started Regular background program processing daemon.
    Starting LSB: Set the CPU Frequency Scaling governor to "DesignOps Mode"
    Deploying Thought Leadership as-a-Service... [Engagement pending]
    Starting Auto import assertions from block devices...
    Starting Hold until boot process finishes up...
    Started LSB: automatic crash report generation.
    Started LSB: MD monitoring daemon.
    Running “Pixel Perfection Algorithm”... [Precision set to .00001px; visually indistinguishable]
    Started LSB: Set the CPU Frequency Scaling governor to "DesignOps Mode".
    Started Terminate Plymouth Boot Screen.
    Launching Design System Alignment Module... [Warning: Team Misaligned, attempt #47]
    Loading "Empathy Engine"... [Overloaded; too many feelings detected]
    Started Authenticate and Authorize Users to Run Privileged Tasks...
    Started LSB: Record successful boot for GRUB.
    Deploying "Innovation Theater"... [Simulated buy-in achieved]
    Started Authenticate and Authorize Users to Run Privileged Tasks.
    Started Accounts Service.
    Auto-generating “Low-Hanging Fruit” Module... [No actionable fruit found]
    Started Overriding Default Framework Constraints...
    Started LXD - container startup/shutdown.
    Injecting Final Touches: “Visionary Disruption”... [Added, redundant]




    Starting /etc/rc.local Compatibility...
    Started ACPI event daemon.
    Starting LSB: automatic crash report generation...
    Starting LSB: Record successful boot for GRUB...
    Starting LSB: MD monitoring daemon...
    Loading Infinite Persona Carousel... [Warning: Millennial Persona “Elliot” missing buzzword count]
    Starting FUSE filesystem for LXC.
    Starting System Logging Service...
    Initializing Human-Centered Hyperbole Renderer... [Saturation at "Game-Changing"]
    Started Regular background program processing daemon.
    Starting LSB: Set the CPU Frequency Scaling governor to "DesignOps Mode"
    Deploying Thought Leadership as-a-Service... [Engagement pending]
    Starting Auto import assertions from block devices...
    Starting Hold until boot process finishes up...
    Started LSB: automatic crash report generation.
    Started LSB: MD monitoring daemon.
    Running “Pixel Perfection Algorithm”... [Precision set to .00001px; visually indistinguishable]
    Started LSB: Set the CPU Frequency Scaling governor to "DesignOps Mode".
    Started Terminate Plymouth Boot Screen.
    Launching Design System Alignment Module... [Warning: Team Misaligned, attempt #47]
    Loading "Empathy Engine"... [Overloaded; too many feelings detected]
    Started Authenticate and Authorize Users to Run Privileged Tasks...
    Started LSB: Record successful boot for GRUB.
    Deploying "Innovation Theater"... [Simulated buy-in achieved]
    Started Authenticate and Authorize Users to Run Privileged Tasks.




    Starting /etc/rc.local Compatibility...
    Loading Infinite Persona Carousel... 
    [Warning: Millennial Persona “Elliot” missing buzzword count]
    Initializing Human-Centered Hyperbole Renderer... 
    [Saturation at "Game-Changing"]
    Started Regular background program processing daemon.
    Starting LSB: Set the CPU Frequency Scaling governor to "DesignOps Mode"
    Deploying Thought Leadership as-a-Service... [Engagement pending]
    Started Terminate Plymouth Boot Screen.
    Launching Design System Alignment Module... 
    [Warning: Team Misaligned, attempt #47]
    Loading "Empathy Engine"... 
    [Overloaded; too many feelings detected]
    Started Authenticate and Authorize Users to Run Privileged Tasks...
    Started LSB: Record successful boot for GRUB.
    Deploying "Innovation Theater"... [Simulated buy-in achieved]
    Started Authenticate and Authorize Users to Run Privileged Tasks.
    Started Accounts Service.
    Auto-generating “Low-Hanging Fruit” Module... [No actionable fruit found]
    




    Starting /etc/rc.local Compatibility...
    Loading Infinite Persona Carousel... 
    [Warning: Millennial Persona “Elliot” missing buzzword count]
    Initializing Human-Centered Hyperbole Renderer... 
    [Saturation at "Game-Changing"]
    Started Regular background program processing daemon.
    Starting LSB: Set the CPU Frequency Scaling governor to "DesignOps Mode"
    Deploying Thought Leadership as-a-Service... [Engagement pending]
    [Warning: Team Misaligned, attempt #47]
    Loading "Empathy Engine"... 
    [Overloaded; too many feelings detected]
    Started Authenticate and Authorize Users to Run Privileged Tasks...
    Started LSB: Record successful boot for GRUB.
    Deploying "Innovation Theater"... [Simulated buy-in achieved]
    Started Authenticate and Authorize Users to Run Privileged Tasks.
    Started Accounts Service.
    Auto-generating “Low-Hanging Fruit” Module... [No actionable fruit found]
    




















+-----------------------------------------------------------------------------------+
|                XF.works: Scaling Design, Brands, and Experiences                  |
+-----------------------------------------------------------------------------------+

+-----------------------------------------------------------------------------------+
|                                  Who We Are                                       |
+-----------------------------------------------------------------------------------+
| Design is evolving. It’s no longer static – it’s built with generative platforms, |
| automation, and collaboration across a growing network of tools and creators.     |
| Distributed and intelligent systems are reshaping how we think about scale and    |
| creativity.                                                                       |
|                                                                                   |
| XF.works is led by principals Howard Pyle and Duane King, deep nerds and creative |
| systems experts with decades of experience transforming brands and leading        |
| design innovation for global organizations. We've held senior roles at agencies   |
| like Ogilvy, Huge, and Wieden+Kennedy, helped scale start-ups, and led brand and  |
| product transformations at companies like MetLife and IBM.                        |
|                                                                                   |
| XF.works shares its DNA with Experience Futures (XFutures.org), a social impact   |
| incubator focused on inclusive and responsible technology. Our work aligns teams, |
| talent, and technology to create design that scales globally and drives lasting   |
| impact.                                                                           |
+-----------------------------------------------------------------------------------+







+----------------------------------------------------------+
|   XF.works: Scaling Design, Brands, and Experiences      |
+----------------------------------------------------------+

+----------------------------------------------------------+
|                         Who We Are                       |
+----------------------------------------------------------+
| Design is evolving. It’s no longer static – it’s built   |
| with generative platforms, automation, and collaboration |
| across a growing network of tools and creators.          |
| Distributed and intelligent systems are reshaping how    |
| we think about scale and creativity.                     |
|                                                          |
| XF.works is led by Howard Pyle and Duane King, deep      |
| nerds and creative systems experts with decades of       |
| experience helping brands scale and adapt to changing    |
| demands, with backgrounds at Ogilvy, Huge,               |
| Wieden+Kennedy, scaling start-ups, and leadership roles  |
| at MetLife and IBM.                                      |
|                                                          |
| We align teams, talent, and technologies to create       |
| design that scales globally and drives lasting impact.   |
+----------------------------------------------------------+








+---------------------------------------------+
|    XF.works: Scaling Design and Brands      |
+---------------------------------------------+
+---------------------------------------------+
|                  Who We Are                 |
+---------------------------------------------+
| Design is evolving. It’s built with         |
| generative platforms, automation, and       |
| collaboration across tools, creators, and   |
| distributed systems reshaping how we think  |
| about scale and creativity.                 |
|                                             |
| XF.works is led by Howard Pyle and Duane    |
| King, deep nerds and creative systems       |
| experts with decades of experience. We’ve   |
| held senior roles at agencies like Ogilvy,  |
| Huge, and Wieden+Kennedy, scaled start-ups, |
| and led global teams at IBM and MetLife.    |
|                                             |
| Our work aligns teams, talent, and          |
| technologies to create design that scales   |
| globally and drives lasting impact.         |
+---------------------------------------------+






+-----------------------------------+
| XF.works: Scaling Design & Brands |
+-----------------------------------+
+-----------------------------------+
|            Who We Are             |
+-----------------------------------+
| Design is evolving. It’s built    |
| with generative platforms and     |
| automation across tools and       |
| creators, reshaping scale and     |
| creativity.                       |
|                                   |
| XF.works is led by Howard Pyle    |
| and Duane King, deep nerds and    |
| experts in creative systems. We   |
| bring decades of experience from  |
| global agencies, start-ups, and   |
| companies like Google, Nike,      |
| MetLife, and IBM.                 |
|                                   |
| We align teams, agencies, and     |
| partners to build systems that    |
| scale globally.                   |
+-----------------------------------+






+-----------------------+
|   XF.works: Scaling   |
|   Design & Brands     |
+-----------------------+
+-----------------------+
|       Who We Are      |
+-----------------------+
| Design is evolving.   |
| It’s built with       |
| generative platforms, |
| automation, and tools.| 
| Distributed systems   |
| are reshaping scale   |
| and creativity.       |
|                       |
| XF.works is led by    |
| Howard Pyle and Duane |
| King, deep nerds and  |
| creative systems      |
| experts with decades  |
| of experience at top  |
| agencies, brands, and |
| start-ups.            |
+-----------------------+






















+-----------------------------------------------------------------------------------+ 
|                                 The Problem                                       |
+-----------------------------------------------------------------------------------+
| Design is breaking down. Brands fragment. Teams misalign. Agencies deliver big    |
| ideas that fall apart in execution. Customers notice.                             |
| The result? Inconsistent experiences, wasted budgets, and lost trust.             |
+-----------------------------------------------------------------------------------+






+----------------------------------------------------------+ 
|                      The Problem                         |
+----------------------------------------------------------+
| Design is breaking down. Brands fragment. Teams misalign.|
| Agencies deliver big ideas that fall apart in execution. |
| Customers notice. The result? Inconsistent experiences,  |
| wasted budgets, and lost trust.                          |
+----------------------------------------------------------+






+---------------------------------------------+ 
|                  The Problem                |
+---------------------------------------------+
| Design is breaking down. Brands fragment.   |
| Teams misalign. Agencies deliver big ideas  |
| that fall apart. Customers notice. The      |
| result? Inconsistent experiences, wasted    |
| budgets, and lost trust.                    |
+---------------------------------------------+






+-----------------------------------+ 
|           The Problem             |
+-----------------------------------+
| Design is breaking down. Brands   |
| fragment. Teams misalign.         |
| Agencies deliver big ideas that   |
| fall apart. Customers notice. The |
| result? Inconsistent experiences, |
| wasted budgets, and lost trust.   |
+-----------------------------------+







+-----------------------+ 
|      The Problem      |
+-----------------------+
| Design is breaking    |
| down. Brands fragment.|
| Teams misalign.       |
| Agencies deliver big  |
| ideas that fall apart.|
| Customers notice.     |
| The result?           |
| Inconsistent          |
| experiences, wasted   |
| budgets, and lost     |
| trust.                |
+-----------------------+




















+-----------------------------------------------------------------------------------+
|                                 Our Solution                                      |
+-----------------------------------------------------------------------------------+
| We transform how organizations design and scale for the future.                   |
| - We design creative systems and frameworks that drive scale and impact.          |
| - We align teams, agencies, and partners to deliver with speed and consistency.   |
| - We step in as fractional leaders to guide transformation and solve challenges.  |
|                                                                                   |
| The result? Teams that thrive. Brands that resonate. Work that lasts.             |
+-----------------------------------------------------------------------------------+







+----------------------------------------------------------+
|                      Our Solution                        |
+----------------------------------------------------------+
| We transform how organizations design and scale for the  |
| future.                                                  |
| - We design creative systems and frameworks that drive   |
|   scale and impact.                                      |
| - We align internal teams, agencies, and partners to     |
|   deliver with speed and consistency.                    |
| - We step in as fractional leaders to guide              |
|   transformation and solve tough challenges.             |
| The result? Teams that thrive. Brands that resonate.     |
| Work that lasts.                                         |
+----------------------------------------------------------+





+---------------------------------------------+
|                  Our Solution               |
+---------------------------------------------+
| We transform how organizations design and   |
| scale for the future.                       |
| - We design creative systems and frameworks |
|   that drive scale and impact.              |
| - We align internal teams, agencies, and    |
|   partners to deliver with speed and        |
|   consistency.                              |
| - We step in as fractional leaders to guide |
|   transformation and solve challenges.      |
| The result? Teams that thrive. Brands that  |
| resonate. Work that lasts.                  |
+---------------------------------------------+






+-----------------------------------+
|          Our Solution             |
+-----------------------------------+
| We transform how organizations    |
| design and scale for the future.  |
| - We design frameworks that       |
|   drive scale and impact.         |
| - We align teams, agencies, and   |
|   partners to deliver quickly     |
|   and consistently.               |
| - We step in as fractional        |
|   leaders to guide transformation |
|   and solve tough challenges.     |
| The result? Teams that thrive.    |
| Brands that resonate. Work that   |
| lasts.                            |
+-----------------------------------+






+-----------------------+
|     Our Solution      |
+-----------------------+
| We transform how      |
| brands design and     |
| scale for the future. |
| - Creative systems    |
|   that drive impact   |
| - Teams aligned for   |
|   speed and results   |
| - Leadership solving  |
|   tough challenges    |
|                       |
| The result? Thriving  |
| teams. Resilient      |
| brands.               |
+-----------------------+























+-----------------------------------------------------------------------------------+
|                                 How We Work                                       |
+-----------------------------------------------------------------------------------+
| XF.works works in powers of ten, helping teams and partners solve tough problems, |
| create big ideas, and scale systems that last.                                    |
|                                                                                   |
| **1x:** Fractional Creative and Product Leadership                                |
| - Step in as senior leaders to set the vision, bring teams together, and deliver  |
|   fast results on brand strategies, design systems, and product ecosystems.       |
|                                                                                   |
| **10x:** Leading Design Sprints                                                   |
| - Run focused sprints with internal teams, outside partners, and our network of   |
|   experts. Solve big challenges, prototype ideas, and align everyone on brand and |
|   design systems that work.                                                       |
|                                                                                   |
| **100x:** Building Labs and Studios                                               |
| - Build labs and studios to drive real change. Help teams create systems and      |
|   processes that connect product, marketing, and engineering, with a focus on     |
|   lasting impact and efficiency.                                                  |
|                                                                                   |
| At every scale, we help teams work better, move faster, and create things that    |
| scale.                                                                            |
+-----------------------------------------------------------------------------------+






+-----------------------------------------------------------------------------------+
|                                 How We Work                                       |
+-----------------------------------------------------------------------------------+
| XF.works works in powers of ten, helping teams and partners solve tough problems, |
| create big ideas, and scale systems that last.                                    |
|                                                                                   |
| **1x:** Fractional Creative and Product Leadership                                |
| - Step in as senior leaders to set the vision, bring teams together, and deliver  |
|   fast results on brand strategies, design systems, and product ecosystems.       |
|                                                                                   |
| **10x:** Leading Design Sprints                                                   |
| - Run focused sprints with internal teams, outside partners, and our network of   |
|   experts. Solve big challenges, prototype ideas, and align everyone on brand and |
|   design systems that work.                                                       |
|                                                                                   |
| **100x:** Building Labs and Studios                                               |
| - Build labs and studios to drive real change. Help teams create systems and      |
|   processes that connect product, marketing, and engineering, with a focus on     |
|   lasting impact and efficiency.                                                  |
|                                                                                   |
| At every scale, we help teams work better, move faster, and create things that    |
| scale.                                                                            |
+-----------------------------------------------------------------------------------+





+----------------------------------------------------------+
|                     How We Work                          |
+----------------------------------------------------------+
| XF.works works in powers of ten, helping teams and       |
| partners solve tough problems, create big ideas, and     |
| scale systems that last.                                 |
+----------------------------------------------------------+





+-----------------------------------+
|           How We Work             |
+-----------------------------------+
| XF.works works in powers of ten,  |
| helping teams and partners solve  |
| tough problems, create big ideas, |
| and scale systems that last.      |
+-----------------------------------+






+----------------------------+
|         How We Work        |
+----------------------------+
| XF.works works in powers   |
| of ten, helping teams and  |
| partners solve tough       |
| problems, create big ideas,|
| and scale systems.         |
+----------------------------+






























+----------------------------------------------------------+
| **1x:** Fractional Creative and Product Leadership       |
| - Step in as senior leaders to set the vision, bring     |
|   teams together, and deliver fast results on brand      |
|   strategies, design systems, and product ecosystems.    |
+----------------------------------------------------------+







+-----------------------------------+
| **1x:** Fractional Leadership     |
| - Step in as senior leaders to    |
|   set the vision, bring teams     |
|   together, and deliver fast      |
|   results on brand strategies,    |
|   design systems, and ecosystems. |
+-----------------------------------+






+----------------------------+
| **1x:** Fractional         |
| Leadership                 |
| - Set the vision, align    |
|   teams, and deliver fast  |
|   results.                 |
+----------------------------+






























+----------------------------------------------------------+
| **10x:** Leading Design Sprints                          |
| - Run focused sprints with internal teams, outside       |
|   partners, and our network of experts. Solve big        |
|   challenges, prototype ideas, and align everyone on     |
|   brand and design systems that work.                    |
+----------------------------------------------------------+





+-----------------------------------+
| **10x:** Leading Design Sprints   |
| - Run focused sprints with        |
|   internal teams, outside         |
|   partners, and our network of    |
|   experts. Prototype ideas and    |
|   align everyone on systems       |
|   that work.                      |
+-----------------------------------+






+----------------------------+
| **10x:** Design Sprints    |
| - Focused sprints to solve |
|   challenges and align     |
|   teams.                   |
+----------------------------+





























+----------------------------------------------------------+
| **100x:** Building Labs and Studios                      |
| - Build labs and studios to drive real change. Help      |
|   teams create systems and processes that connect        |
|   product, marketing, and engineering, with a focus on   |
|   lasting impact and efficiency.                         |
+----------------------------------------------------------+





+-----------------------------------+
| **100x:** Building Labs           |
| - Build labs to help teams create |
|   systems and processes that      |
|   connect product and marketing,  |
|   with a focus on impact.         |
+-----------------------------------+






+----------------------------+
| **100x:** Labs & Studios   |
| - Build labs to create     |
|   systems and processes.   |
+----------------------------+
















+-----------------------------------------------------------------------------------+
|                                What We’ve Built                                   |
+-----------------------------------------------------------------------------------+
| Below are case studies showing work we’ve led. They show how the right leaders    |
| can bring together internal teams, agencies, and partners to create scalable      |
| systems and brands.                                                               |
|                                                                                   |
| These are programs that hundreds of people contributed to, and that’s the point.  |
| Success comes from collaboration—spanning brand, design, product, and engineering |
| teams. These projects, from Nike to Google, MetLife, and IBM, demonstrate what    |
| happens when the right people, processes, and systems align to deliver impact.    |
+-----------------------------------------------------------------------------------+





+----------------------------------------------------------+
|                   What We’ve Built                       |
+----------------------------------------------------------+
| Below are case studies showing work we’ve led. They      |
| show how the right leaders bring teams, agencies, and    |
| partners together to create scalable systems and brands. |
|                                                          |
| These programs involved hundreds of contributors—         |
| collaboration is the key. Spanning brand, design,        |
| product, and engineering, these projects for Nike,       |
| Google, MetLife, and IBM show what happens when people   |
| and processes align to deliver real impact.              |
+----------------------------------------------------------+





+---------------------------------------------+
|              What We’ve Built               |
+---------------------------------------------+
| Below are case studies showing work we’ve   |
| led. They show how the right leaders bring  |
| teams, agencies, and partners together to   |
| create scalable systems and brands.         |
|                                             |
| These programs involved hundreds of people. |
| From Nike to Google, MetLife, and IBM,      |
| they prove the value of collaboration       |
| across brand, product, and engineering.     |
+---------------------------------------------+





+-----------------------------------+
|         What We’ve Built          |
+-----------------------------------+
| Below are case studies showing    |
| work we’ve led. They show how     |
| leadership aligns teams to        |
| deliver scalable results.         |
|                                   |
| These programs, from Nike and     |
| Google to MetLife and IBM,        |
| involved hundreds of people and   |
| show the power of collaboration.  |
+-----------------------------------+





+-----------------------+
|   What We’ve Built    |
+-----------------------+
| Below are the case    |
| studies showing how   |
| teams and leaders     |
| collaborated to       |
| deliver results.      |
|                       |
| From Nike to Google,  |
| MetLife to IBM, these |
| projects prove that   |
| collaboration scales. |
+-----------------------+












### Google Pathlight \n \n**Challenge**: Google’s younger audiences were shifting to TikTok and Instagram for visually rich answers to complex queries. Text-based search couldn’t meet the demand for dynamic visual experiences. \n \n**Solution**: As ECD at Jam3, Duane King led the Pathlight program, creating the Art Direction Engine. This system dynamically adjusted visuals, layouts, and motion to match search intent in real time. The project grew from a three-week sprint to an 18-month engagement. \n \n**Result**: Pathlight modernized Google’s search experience, influencing products like Google Web Stories and driving leadership in visual search. 















### Nike One Design System \n \n**Challenge**: Nike’s digital platforms were fragmented, with teams using different approaches that led to inefficiencies and redundancies globally. \n \n**Solution**: As Creative Director at Huge/KingCoyle, Duane King led the creation of Nike One, a unified design system with centralized UI and motion tools. Nike teams collaborated to codify design patterns into a scalable Figma-based system. \n \n**Result**: Nike One aligned teams under a shared visual language, increased efficiency, and helped Nike deliver consistent, high-quality experiences across products and platforms. 
























### MetLife Global Brand & Design System \n \n**Challenge**: MetLife retired Snoopy to modernize its brand and create stronger customer connections worldwide. Digital experiences across 40 markets were inconsistent and inefficient. \n \n**Solution**: As SVP of Design & CX, Howard Pyle led the global brand relaunch and design system, unifying branding, UX, and code. Internal design teams partnered with Prophet, R/GA, Code & Theory, and Co:Collective. \n \n**Result**: The system scaled through 50+ agencies, with a 50%+ increase in consideration, and cutting product development time by 20%. 
























### IBM Design Studios Transformation \n \n**Challenge**: IBM’s siloed marketing and design processes led to disconnected customer experiences and high costs. \n \n**Solution**: As VP of IBM’s Marketing Innovation Group, Howard Pyle expanded IBM Studios in NYC, Europe, and Asia, uniting internal teams like CIO, Watson, and Software Group with agencies including Ogilvy, Havas, and Co:Collective. The studios drove agile marketing and launched initiatives like IBM Cloud. \n \n**Result**: Delivery performance improved 4x, cross-sell opportunities doubled, and $70M was secured to expand agile programs, unifying IBM’s global marketing. 

































+-----------------------------------------------------------------------------------+
|                                 Our Team                                          |
+-----------------------------------------------------------------------------------+
| XF.works is led by Howard Pyle and Duane King. We’ve spent decades building       |
| brands, design systems, and digital products that scale. We don’t just set the    |
| vision—we bring together teams and partners to make it happen.                    |
|                                                                                   |
| Duane King                                                                        |
| Named one of Fast Company’s 50 Most Influential Designers in America, Duane has   |
| led creative direction for Nike, Apple, Google, and NASA. He specializes in       |
| building brand systems and digital experiences that bridge physical and digital   |
| worlds.                                                                           |
|                                                                                   |
| Howard Pyle                                                                       |
| Former SVP of Global CX & Design at MetLife and VP of IBM Design Studios, Howard  |
| has driven global brand transformations and created design systems used across    |
| 40+ markets. He also founded Experience Futures, an incubator for social impact   |
| organizations tackling some of the world’s toughest challenges.                   |
|                                                                                   |
| Together, we’ve built systems, teams, and ways of working that redefine what’s    |
| possible for brands, products, and organizations at scale.                        |
+-----------------------------------------------------------------------------------+





+----------------------------------------------------------+
|                         Our Team                         |
+----------------------------------------------------------+
| XF.works is led by Howard Pyle and Duane King. We’ve     |
| spent decades building brands, systems, and products     |
| that scale. We unite teams and partners to bring visions |
| to life.                                                 |
|                                                          |
| Duane King                                               |
| A Fast Company Top 50 Designer, Duane has led creative   |
| direction for Nike, Apple, Google, and NASA. He builds   |
| brand systems and experiences that connect the physical  |
| and digital.                                             |
|                                                          |
| Howard Pyle                                              |
| Former SVP at MetLife and VP at IBM, Howard led global   |
| brand transformations and design systems in 40+ markets. |
| He founded Experience Futures, aiding impactful causes.  |
|                                                          |
| Together, we redefine possibilities for brands at scale. |
+----------------------------------------------------------+





+---------------------------------------------+
|                 Our Team                    |
+---------------------------------------------+
| XF.works is led by Howard Pyle and Duane    |
| King. We build brands and systems that      |
| scale, uniting teams to make visions real.  |
|                                             |
| Duane King                                  |
| A Top 50 Designer (Fast Company), Duane     |
| has worked with Nike, Apple, and NASA,      |
| creating systems that link physical and     |
| digital experiences.                        |
|                                             |
| Howard Pyle                                 |
| Howard drove brand transformations at       |
| MetLife and IBM, designing systems for      |
| 40+ markets. He founded Experience Futures  |
| to support global social impact.            |
|                                             |
| Together, we reshape brands at scale.       |
+---------------------------------------------+





+-----------------------------------+
|           Our Team                |
+-----------------------------------+
| Howard Pyle and Duane King lead   |
| XF.works, building scalable       |
| brands and systems by uniting     |
| teams and partners.               |
|                                   |
| Duane King                        |
| A Top 50 Designer, Duane worked   |
| with Nike, Apple, and NASA to     |
| create systems blending physical  |
| and digital.                      |
|                                   |
| Howard Pyle                       |
| Howard transformed brands at      |
| MetLife and IBM, creating design  |
| systems for global markets. He    |
| founded Experience Futures for    |
| social impact initiatives.        |
+-----------------------------------+






+-----------------------+
|       Our Team        |
+-----------------------+
| Howard Pyle and Duane |
| King lead XF.works.   |
| They build scalable   |
| brands and systems by |
| uniting teams.        |
|                       |
| Duane King            |
| A Top 50 Designer who |
| worked with Nike and  |
| NASA, linking physical|
| and digital worlds.   |
|                       |
| Howard Pyle           |
| Transformed brands at |
| MetLife and IBM. He   |
| founded Experience    |
| Futures for impact.   |
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